Terms of Service

Provider: ILVIO OÜ Registry code (registrikood): 17333912 Registered office: Järve 35A, 11314 Tallinn, Estonia Contact: info@ilvio.eu App: ILVIO (the "App"; previously referenced internally as "Magic Mirror") Website: https://ilvio.eu Effective date: 6 July 2026 Version: 1.0

1. Agreement and scope

These Terms of Service (the "Terms") form a binding contract between ILVIO OÜ ("ILVIO", "we", "us") and you ("you", the "user") when you create an account, download, or use the ILVIO App, the ILVIO smart mirror firmware ("Mirror"), or any related service (together, the "Service").

By creating an account or using the Service you confirm that you have read, understood, and accepted these Terms and the Privacy Policy (incorporated by reference). If you do not agree, you must not use the Service.

2. Eligibility

• You must be at least 16 years old to use the Service.
• If you are between 16 and 18, or otherwise have limited legal capacity under the law of your country, you represent that your legal guardian has reviewed these Terms and consented to your use of the Service and to any purchases.
• You must not be barred from receiving the Service under the laws of your country or of Estonia.
• You must provide accurate information and keep it up to date.

3. What the Service does

ILVIO is a personal-styling product combining a mobile App and optional smart-mirror hardware. Features include:

• A digital wardrobe for cataloguing clothing.
• AI-generated metadata, outfit recommendations, and style identity analysis.
• A virtual try-on feature that generates approximate images of clothing items composited onto your uploaded body reference photo.
• An AI style assistant (multi-turn chat).
• Outfit check (photo-based outfit scoring).
• Optional social feed (followers, posts, comments, reactions).
• Optional Pinterest account integration.
• Optional ILVIO smart mirror pairing, voice interaction, and mirror-captured outfit analysis.

Specific feature availability, usage limits, and quotas are shown in the App and may depend on your subscription tier (§6).

4. Your account

• You may create one personal account. Creating multiple accounts to evade usage limits or moderation is prohibited.
• You are responsible for safeguarding your credentials and for all activity on your account.
• Notify us at info@ilvio.eu immediately if you suspect unauthorised access.
• We may verify account information where reasonably necessary (for example, to respond to a data-subject request).

5. Your content and licence to us

You retain ownership of all content you upload (photos, captions, comments, measurements, preferences). We call this your "User Content".

To operate the Service for you, you grant us a non-exclusive, worldwide, royalty-free licence to host, store, transmit, reproduce, adapt (for example, background removal, format conversion, resizing), and display your User Content solely for the purpose of providing the Service to you and, where you choose to share content publicly or with followers you have accepted, for the purpose of delivering it to those users.

This licence ends when you delete the content or close your account, subject only to the technical retention periods described in the Privacy Policy (§9 of that document).

We do not claim ownership of your User Content, do not sell it to third parties, and do not use it to train AI models.

5.1 Your warranties about User Content

By uploading User Content you warrant that:

• You own or have all necessary rights to upload it;
• It does not infringe any intellectual property, privacy, publicity, or other rights of any person;
• If it contains identifiable third parties, you have their informed consent, including consent to processing by our AI providers listed in the Privacy Policy; and
• It does not violate §7 (Acceptable Use).

6. Subscriptions, billing, and consumer rights

6.1 Tiers

The Service is offered in tiers: Free, Plus, and Pro, with separate pricing for users who connect an ILVIO smart mirror. Features, quotas, and current prices are displayed inside the App before purchase.

6.2 How billing works

• Paid subscriptions are sold and billed by Stripe, our payment provider, through a secure checkout page at ilvio.eu that opens in your browser. We do not process card payments ourselves and do not receive your card details.
• Prices are shown before checkout and include applicable VAT.
• Unless you cancel, subscriptions automatically renew at the end of each billing period at the then-current price for the same period (monthly or annual).
• Cancel at any time from Settings > Manage Subscription in the App (which opens Stripe's customer portal) at least 24 hours before the end of the current billing period to avoid the next charge. Access continues until the end of the paid period.
• Deleting your ILVIO account does not by itself cancel an active subscription — cancel it first via Manage Subscription; the App will remind you.
• If subscriptions are in future also offered through the Apple App Store or Google Play, purchases made there are billed, administered, and refunded by the respective store under its own rules, and store-specific provisions of these Terms apply to those purchases.

6.3 EU 14-day right of withdrawal — digital content

Because the Service is supplied digitally and begins immediately after purchase, EU law allows you to either (a) exercise the 14-day right of withdrawal under the Consumer Rights Directive (Directive 2011/83/EU), or (b) waive it to gain immediate access.

When you purchase a subscription you will be asked to:

• Expressly consent to immediate performance of the contract, and
• Acknowledge that, by receiving immediate access to the digital content, you lose your right of withdrawal once performance begins.

Without this consent and acknowledgment, you retain the 14-day withdrawal right from the conclusion of the contract. If you wish to exercise it, email info@ilvio.eu within 14 days of purchase; we will refund amounts paid via Stripe directly, and refunds for purchases made through an app store will be coordinated with that store in line with its policies.

6.4 Price and feature changes

• Price increases. We will notify you at least 30 days before a price change takes effect. You may cancel before the change becomes effective; continued use after the change constitutes acceptance.
• Material detrimental changes to features of a paid subscription. Where a change materially reduces the features you paid for, you may terminate the subscription within 30 days after being notified and receive a pro-rata refund of unused time (Directive (EU) 2019/770, Art. 19).

6.5 Refunds

• Refund requests for subscriptions purchased via Stripe should be sent to info@ilvio.eu. Refund requests for purchases made through an app store (Apple or Google) must be made to that store, which applies its own refund policies.
• Your EU statutory conformity rights under Directive 2019/770 (digital services must be fit for purpose for 2 years from supply) are not affected by this section. If the Service is not in conformity, contact info@ilvio.eu and we will remedy the defect or, where that is disproportionate or fails, you are entitled to a price reduction or termination with refund as provided by that Directive.

7. Acceptable Use

You may not, and may not permit anyone using your account to:

7.1 Illegal and harmful content

• Upload, generate, or share content that is unlawful, infringing, defamatory, obscene, or violent.
• Upload, generate, or request child sexual abuse material (CSAM) or any content that sexualises minors. We report such content to the competent authorities and cooperate with law-enforcement investigations.
• Upload non-consensual intimate imagery ("revenge porn") or content depicting non-consensual sexual activity.
• Incite hatred or violence against persons based on race, ethnicity, national origin, religion, gender, sexual orientation, disability, or any other protected characteristic.
• Engage in harassment, bullying, doxxing, stalking, or threats against any person, including other users.

7.2 Misuse of the virtual try-on and AI features

• Upload photos of other identifiable people without their informed consent, including public figures, celebrities, minors, or ex-partners.
• Create deceptive or defamatory imagery of real people ("deepfakes").
• Use AI-generated outputs to impersonate a person or make them appear to endorse a product without authorisation.
• Use the AI assistant to solicit medical, legal, financial, or other regulated advice from the Service as if it were a qualified professional.
• Attempt to make the AI produce prohibited content via prompt injection, jailbreaks, or other adversarial techniques.

7.3 Technical abuse

• Reverse-engineer, decompile, or disassemble the App or firmware except to the extent expressly allowed by Estonian law implementing Directive 2009/24/EC (Art. 6 on interoperability).
• Probe, scan, or test the vulnerability of the Service without our prior written consent.
• Circumvent rate limits, quotas, authentication, or technical access controls.
• Use automated means (scrapers, bots, scripts) to access the Service or to extract large volumes of data.
• Use the Service or any data obtained from it to train or develop a competing AI model or service.
• Resell, sublicense, or commercially exploit access to the Service except as expressly permitted.

7.4 Account and identity abuse

• Create multiple accounts for the same person.
• Impersonate other people or organisations, including ILVIO employees.
• Buy, sell, trade, or transfer accounts.

Violations may result in removal of content, suspension, or termination of your account (§13) and, where appropriate, referral to authorities.

8. Content moderation (Digital Services Act)

ILVIO is a hosting/online-platform service within the meaning of the EU Digital Services Act (Regulation (EU) 2022/2065, "DSA"). We apply the following safeguards:

8.1 Notice and action

If you believe content on the Service is illegal, email info@ilvio.eu with the URL or in-app location, a description of the alleged illegality, your contact details, and a good-faith statement that your notice is accurate. We review notices promptly and in any event within a reasonable period.

8.2 Statement of reasons

If we remove, disable, restrict, or demonetise content, or suspend or terminate an account for content reasons, we will provide the affected user with a statement of reasons identifying the decision, its scope, and the ground (legal rule or Terms clause) we relied on.

8.3 Internal complaint handling

Users affected by a moderation decision may submit a complaint to info@ilvio.eu within 6 months of the decision. We will review human, not solely automated, complaints and respond with reasons.

8.4 Out-of-court dispute resolution

For disputes that cannot be resolved through the internal complaint system, users may refer the dispute to a certified out-of-court dispute-settlement body under Art. 21 DSA. Our engagement with such bodies is without prejudice to the right to bring legal action.

8.5 Repeat infringers

We may, after prior warning, suspend for a reasonable period users who frequently provide manifestly illegal content, and terminate accounts of repeat infringers.

9. Intellectual property

• The App, firmware, website, databases, models, prompts, designs, logos, and documentation (together, "ILVIO IP") are owned by or licensed to ILVIO OÜ and are protected by copyright, trademark, and other laws.
• We grant you a personal, non-exclusive, non-transferable, revocable licence to use the Service in accordance with these Terms for your personal, non-commercial use.
• Nothing in these Terms transfers any right, title, or interest in ILVIO IP to you.

9.1 AI-generated outputs

AI-generated outputs you receive (recommendations, metadata, try-on images, chat responses) are provided to you for personal, non-commercial use. You may share them via the App's social features and save them locally. Commercial use, resale, or use to train third-party models is not permitted.

9.2 IP takedowns

If you believe content on the Service infringes your IP, email info@ilvio.eu with (i) identification of the allegedly infringing content, (ii) identification of your protected work, (iii) contact information, and (iv) a statement of good-faith belief. We will act expeditiously on valid notices.

10. AI-specific disclaimers

You expressly acknowledge and agree that:

• AI outputs are probabilistic and may be inaccurate, incomplete, or unsuitable for your purpose.
• Virtual try-on images are artistic approximations. They do not guarantee fit, colour accuracy, sizing, fabric behaviour, or how a garment will look on your actual body.
• Style, outfit, and shopping suggestions are informational only and are not professional advice (medical, fitness, psychological, financial, or otherwise).
• AI outputs may reflect biases present in training data despite our mitigations; if you encounter objectionable outputs, please report them so we can improve.
• You must not make safety-critical, medical, financial, legal, or other high-stakes decisions based solely on AI outputs.

11. Smart mirror (hardware)

The ILVIO smart mirror is a separate hardware product. When sold to EU consumers, the two-year legal guarantee of conformity under Directive (EU) 2019/771 applies; nothing in these Terms limits that right. A separate Hardware Warranty document, where provided, describes any additional voluntary warranty.

11.1 Installation and use

• You are responsible for safe installation, adequate mounting, and compliance with local electrical regulations.
• The Mirror is intended for indoor residential use only.
• Do not open the housing, modify the firmware, or connect non-certified power supplies. Such actions void any voluntary warranty (statutory rights unaffected) and may create fire, electrical, or personal-injury risk for which we disclaim liability to the extent permitted by law.

11.2 Software updates

• We may provide firmware updates at our discretion. You consent to automatic delivery of security updates.
• We aim to provide security updates for a period consistent with Art. 8 of Directive 2019/771 (minimum 2 years; longer where appropriate to the nature of the product).

11.3 Connectivity

• A stable Wi-Fi connection and an active ILVIO account are required for most Mirror features.
• Wi-Fi credentials are transmitted to the Mirror directly over an encrypted BLE channel and are not stored on our servers.

12. Third-party services

The Service integrates with third parties listed in the Privacy Policy (including Supabase, Anthropic, Google, OpenAI, Replicate, Pinterest, OpenWeather, Apple, and Google). Their services are governed by their own terms and privacy policies. We are not responsible for:

• Outages, errors, or changes in third-party services;
• Third-party content delivered through integrations (for example, Pinterest pins);
• Third-party handling of your data beyond what is contracted through our Data Processing Agreements.

If a third-party integration is discontinued, we will update the Service accordingly.

13. Suspension and termination

13.1 Termination by you

You may stop using the Service at any time and delete your account via Settings > Account > Delete my account in the App, or by emailing info@ilvio.eu. Deletion of your account and associated personal data occurs within 30 days, subject to the retention exceptions in the Privacy Policy.

You must cancel any active subscription (Settings > Manage Subscription, or the store you purchased through) before deleting your ILVIO account if you want to avoid future charges.

13.2 Termination by us

We may suspend or terminate your access to all or part of the Service, with notice where reasonably possible, if:

• You materially breach these Terms and (where the breach is capable of cure) fail to cure within 14 days of notice;
• Your conduct exposes us or other users to legal, security, or reputational risk;
• We are required to do so by law or by an order from a competent authority;
• You have not used the account for a prolonged period and we have given you at least two notices (see Privacy Policy §9).

We may terminate without prior notice in cases of manifest illegality (for example, CSAM), serious security incidents, or where prior notice would frustrate the lawful purpose of the termination.

13.3 Effects of termination

On termination, your right to use the Service ceases. Clauses that by their nature survive termination — including §5 (licence to us, for content you chose to share publicly, for the period it remains accessible to other users until deleted), §9 (IP), §10 (AI disclaimers), §14 (liability), §15 (indemnity, as limited), §16 (governing law and disputes) — survive.

14. Warranty and limitation of liability

14.1 Service provided "as is" — subject to EU statutory rights

To the extent permitted by law, the Service is provided "as is" and "as available". We do not warrant that the Service will be uninterrupted, error-free, secure, or meet any specific requirement that is not part of the Service description in the App.

Nothing in this section excludes or limits your statutory rights as an EU consumer, including the right to a Service that is in conformity under Directive (EU) 2019/770 and, for the Mirror hardware, Directive (EU) 2019/771.

14.2 Limitation of liability

To the fullest extent permitted by Estonian and EU law, and except for matters listed in §14.3, ILVIO's aggregate liability arising out of or in connection with the Service in any 12-month period is limited to the greater of (a) EUR 100 or (b) the fees you paid for ILVIO subscriptions (whether via Stripe, Apple, or Google) in that 12-month period.

We are not liable for indirect, incidental, consequential, special, or punitive damages, or for lost profits, lost data, lost goodwill, or lost opportunities, even if we were advised of the possibility.

14.3 What is NOT limited

Nothing in these Terms limits or excludes our liability for:

• Death or personal injury caused by our negligence;
• Intent (tahtlus) or gross negligence (raske hooletus) under Estonian law;
• Defective products under the Product Liability Act (Toote ohutuse seadus) implementing Directive 85/374/EEC;
• Breach of non-excludable consumer rights under EU law;
• Fraud or fraudulent misrepresentation;
• Any other liability that cannot be limited or excluded by law.

14.4 AI-output specific

Subject to §14.3, we accept no liability for:

• Discrepancies between virtual try-on images and actual garments;
• Purchasing, wearing, or styling decisions you take in reliance on AI outputs;
• Third-party brand, colour, size, or availability information surfaced by AI which may be outdated or incorrect.

15. Indemnification

To the extent permitted by law, and excluding claims or damages arising from your use of the Service as a consumer for its intended personal purpose, you agree to indemnify and hold ILVIO OÜ harmless from claims brought by a third party against us where the claim arises from:

• Your breach of §5.1 (warranties about User Content) or §7 (Acceptable Use);
• Your wilful or grossly negligent misuse of the Service;
• Your violation of a third party's intellectual property, privacy, publicity, or data-protection rights through content you uploaded.

This clause does not apply where prohibited by Estonian consumer law or other mandatory law.

16. Governing law and disputes

16.1 Governing law

These Terms are governed by the laws of the Republic of Estonia, excluding its conflict-of-laws rules and excluding the United Nations Convention on Contracts for the International Sale of Goods. EU consumers retain the benefit of any mandatory consumer-protection rules of their country of habitual residence.

16.2 Jurisdiction

Disputes are subject to the exclusive jurisdiction of the Harju County Court (Harju Maakohus) in Tallinn. EU consumers may, in addition, bring proceedings in the courts of their country of residence, and may be sued by us only in that country's courts.

16.3 Informal resolution

Before starting formal proceedings, please contact info@ilvio.eu to attempt a good-faith resolution.

16.4 ODR and ADR for consumers

EU consumers may use the European Commission's Online Dispute Resolution platform at https://ec.europa.eu/consumers/odr or contact the Consumer Disputes Committee at the Estonian Consumer Protection and Technical Regulatory Authority (Tarbijakaitse ja Tehnilise Järelevalve Amet, tarbijakaitse.ee).

17. Changes to the Terms

We may update these Terms to reflect product changes, legal requirements, or operational needs. When we make material changes we will:

• Post the new version with an updated effective date;
• Notify you in-app or by email at least 30 days before the change takes effect, except where a shorter period is required by law;
• For subscription changes falling under §6.4, respect your termination right.

Continued use of the Service after the effective date constitutes acceptance. If you do not agree, stop using the Service and cancel your subscription.

18. Miscellaneous

• Assignment. You may not assign these Terms. We may assign them to a successor in a merger, acquisition, or sale of assets, without affecting your rights.
• Severability. If any provision is held unenforceable, it is enforced to the maximum extent permitted and the rest of the Terms remain in force.
• No waiver. Our failure to enforce any provision is not a waiver of that or any other provision.
• Force majeure. Neither party is liable for delay or failure due to events beyond reasonable control (natural disasters, war, labour action, power or internet outages, governmental action, pandemic, third-party service failure).
• Notices. We send you notices via the App or to the email address on file. You may notify us at info@ilvio.eu.
• Entire agreement. These Terms, the Privacy Policy, and any tier-specific or purchase-specific terms shown at the point of purchase constitute the entire agreement between you and ILVIO about the Service and supersede prior agreements on the subject.
• Language. These Terms are provided in English. Any translated version is for convenience only; the English version prevails in case of conflict. Estonian consumers may correspond with us in Estonian.

19. Apple App Store additional terms

If you downloaded the App from the Apple App Store, the following additional terms apply and, in case of conflict with the rest of these Terms, prevail for users of the Apple-distributed App:

• These Terms are concluded between you and ILVIO OÜ, not Apple. Apple is not responsible for the App or its contents.
• Apple has no obligation to furnish any maintenance or support for the App.
• In the event of any failure of the App to conform to any applicable warranty, you may notify Apple and Apple will refund the purchase price (if any) for the App. To the maximum extent permitted by law, Apple has no other warranty obligation with respect to the App.
• ILVIO, not Apple, is responsible for addressing claims relating to the App, including product-liability claims, legal-compliance claims, and consumer-protection claims.
• In the event of any third-party claim that the App infringes that party's intellectual property, ILVIO (not Apple) is responsible for the investigation, defence, settlement, and discharge of such claim.
• You represent and warrant that (i) you are not located in a country subject to a U.S. Government embargo or designated as a "terrorist supporting" country, and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
• Apple is a third-party beneficiary of these Terms and may enforce them against you as they apply to your use of the Apple-distributed App.

20. Google Play additional terms

If you downloaded the App from Google Play, Google Play's Developer Distribution Agreement and Terms of Service also apply to your access to the App through Google Play, in addition to these Terms.

21. Contact

ILVIO OÜ Järve 35A, 11314 Tallinn, Estonia Registrikood: 17333912 Email: info@ilvio.eu

Thank you for using ILVIO.